About Me

Hi! Thanks for being here. 😊

The foundation of my business consulting practice and blog is based on my particular philosophy on unlocking new opportunities and maximizing potential.

To me, maximizing potential is about in anticipating major shifts in the competitive marketplace and identifying emerging opportunities in our dynamic world.

It's not about being a better worker bee or trying to jam more and more into each day. It's knowing who and what's important and spending your precious time, energy, and attention on them.

This philosophy is born out of some significant life experiences over the last 15 years, including:

• Driving impactful initiatives within startups and multinational corporations.
• Employing meticulous strategy and execution to generate tangible benefits and growth opportunities for stakeholders.
• Leading innovative and highly technological global projects.
• Continuously committing to excellence and adaptability.
• Traversing cultural boundaries traveling, studying and working across different countries.
• Uniting people and organizations in unconventional partnerships that yield mutually enriching experiences.

... and, of course, all the other normal ups and downs of life.

I've learned a lot over the years.

The most important thing is that in this new world order business continuity is not guaranteed. Simply because you are in the market does not mean that you will stay relevant and survive in this ever-changing world.

Now, I assist fellow entrepreneurs and business leaders in enhancing both their personal well-being and the overall conditions of their companies

• Build resilience in dynamic market environments.
• Focus on meaningful priorities for optimal use of resources.
• Drive global innovation for transformative change.
• Identify and seize new opportunities for maximum potential.
• Enable multicultural business development across geographies.
• Champion holistic strategies for organizational health and team empowerment.
• Promote well-being to prevent burnout.
• Cultivate healthy habits and effective processes.
• Cultivate a culture of excellence to deliver global value and impact.

My superpower is fostering sustainable businesses and societal impact on a global scale. I would love to help you!

The other stuff

Life Snapshots: A Collection of Personal Anecdotes

• Born in Donostia-San Sebastian, a picturesque coastal city nestled in the Basque Country, where the beauty of nature meets vibrant culture.
• Fluent in both Basque and Spanish, seamlessly navigating between languages in daily interactions.
• As a resident near the French border, acquired proficiency in French, enriching linguistic skills and cultural understanding.
• Nurtured a passion for audiovisual arts since childhood, embodying a lifelong love for creative expression.
• Took part in the San Sebastian International Film Festival as a youth jury member, experiencing the excitement and discerning the artistry of cinema firsthand.
• During youth, dedicated time as a volunteer technical emergency assistant with DYA Gipuzkoa Ambulances, contributing to community safety and well-being, responding to emergencies and aiding those in need.
• Obtained a degree in Telecommunications Engineering from Mondragon University (MU), in 2013, laying the foundation for a career at the intersection of technology and innovation.
• Embarked on a transformative journey during an exchange year at the prestigious École Polytechnique Fédérale de Lausanne (EPFL) in Switzerland, enriching academic experience with cultural immersion and international collaboration.
• Proficient in English, facilitating effective communication across diverse settings and cultures.
• Spent seven enriching years living and working in the vibrant city of Cambridge, UK, since 2013, immersing in its dynamic culture and seizing professional opportunities.
• Experienced the hustle and bustle of London's financial district, gaining valuable insights and expertise in the dynamic startup environment.
• Lived through a pivotal moment in UK history, witnessing and adapting to the impacts of Brexit.
• Obtained EU settled status, securing the right to continue working and living in the UK amidst changing political landscapes.
• Moved to Madrid, Spain, in 2019, embarking on a new chapter in personal and professional life, embracing the vibrant energy of the Spanish capital.
• Founded Urulp in 2019, a boutique business consulting firm driven by entrepreneurial passion, though later closed its doors due to challenging societal and economic conditions exacerbated by the global pandemic.
• Actively engaged as a mentor in 2020 with Bridge for Millions and Mondragon Team Academy, providing guidance and support to budding talents.
• Embraced the opportunity in 2021 to reevaluate and reorganize, leading to the launch of this website and a renewed focus on professional endeavors.
• Immersed in the adventure of fatherhood since early 2023, cherishing every moment of this profound journey.
• Avid reader of non-fiction books on geopolitics, strategy, technology, and the global economy, viewing them as vital sources of knowledge and insight.
• Advocate for a balanced lifestyle, prioritizing fitness and well-being through regular workouts and healthy habits.
• Currently delving into the complexities of Mandarin Chinese, inspired by its cultural richness and global significance.

Check out my blog or learn more about my business consulting and speaking. Wanna chat?